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I threw a scoop of these into a load of towels and the scent actually hangs around for days, even after air drying. Way more noticeable than the liquid softener I used before.

The 8.5 oz bag lasts for about 10 loads, and the ash scent is surprisingly fresh—not heavy at all. My clothes smell clean for days even after air drying.

I've gotten so many compliments on my clothes since I started using this scent booster—the Sweet Ash scent is subtle but really hangs around. The 8.5 oz bottle lasts a good while too.